You want to use referrals to grow your business… You see the value of turning your customers into your biggest fans and strongest salespeople. Sounds good on paper, but how do you do it in real life? In this article, I’m going to quickly show you the best time to bring up referrals and a proven system to use.

The normal advice given is to prove your worth, make sure the customer is happy and then ask for a referral. While it’s sounds good, this is a really just a great way to eventually wonder why you get so few referrals. You understand if you’ve ever tried it.

The first meeting is the best time in the relationship to let people know how you work. To build your business with referrals, you advise people right away that referrals are how you do business. Here’s why:

This results in examples like waitresses, who while serving you can remember lots of detail about who was sitting where and everything you just ordered. Studies have shown that the moment she delivers the check, she struggles to remember anything about serving you. She’s on to the next table.

There is an area in your brain labeled the reticular activated system (RAS). It’s been called the attention center of the brain. One of it’s numerous jobs is to selectively direct attention to things that are significant to you right now.

You can fall asleep watching TV and not pay attention to those sounds but immediately snap awake when your dog starts barking or someone opens the door. Or if you want to find someone in a crowd and they call your cell phone to let you know they have a red hat on, suddenly all the red hats appear. The RAS developed to instinctively choose what you notice.

Some people advocate that the time to bring up referrals is after a product or service has been delivered and the customer is happy with the outcome. However, if you do it this way, your customers RAS will not automatically work with you. Your customer has gotten their result and their mind is on to the next thing - you are automatically forgotten.

You prime the pump by talking about referrals right away.

Here is an example of a possible discussion that you might have with a potential client / customer, on the first visit.

The first meeting is the prime time to let customers that referrals are how you do business. Here’s a way to ask for a referral on the first meeting.

Our business grows by word of mouth. So, we don’t stop until we achieve success together.

If I make absolutely sure that I do a great job, you will be more likely to refer your friends to my services.

When this happens you will probably want to talk about us to your friends, colleagues and associates. This is a good thing. As I mentioned, our business grows by word of mouth, so it is important to us that you are happy enough with our services to pay us for our work. We also want you to be so thrilled that you become one of our biggest allies and fans.

A couple of things about that. First of all, if you refer someone to us, we won’t give you a free toaster or a trip to Mexico. We provide our clients with the best pricing possible, so we haven’t built in awards, prizes or cash back if someone refers us.

I only expect that you will refer a friend if it makes sense that they will benefit as much as you have.

Just like you, we won’t do business with them unless we see a clear win for them. However, we will promise you: We will treat anyone you send our way with just as much courtesy, professionalism and respect as we treat you with and of course you would never send anyone to us unless you were satisfied with the levels of courtesy, professionalism and respect we provide, would you? Of course not!

Of course, I will only work with them if I know that I can give them great results as well. No matter what, I will deal with them in a professional and caring way. I would only expect that you would send me someone if you have been dealt with professionally and with care. Right?

By planting seeds in this manner (or in your own style), you will increase your effectiveness in gaining referrals. Your customer’s RAS will automatically and most importantly, without their having to remember, respond by bringing to their attention the colleagues that will benefit from working with you.

If you ask in this way, you will notice your referrals increasing. Without their having to work at it, your customer’s RAS will be compelled to find friends that will benefit from working with you.

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You want to use referrals to grow your business… You see the value of turning your customers into your biggest fans and strongest salespeople. Sounds good on paper, but how do you do it in real life? In this article, I’m going to quickly show you the best time to bring up referrals and a proven system to use.

Most experts state that the best time to get referrals is after you have proven yourself to a customer. While this sort of works, it doesn’t even come close to being an effective way. If you’ve tried it, you know what I’m saying.

The problem with waiting until you have proven yourself with a customer lies in the human brain. Through evolution, the brain adapted to pay attention to what’s immediate, and to ignore things that are finished.

You have a center in your brain called the reticular activated system (RAS). This system is the attention center of the brain. It also functions to automatically filter out all of the various noises and distractions in life that are not important right now, so that you can focus on areas that are important.

The part of your brain responsible for this is the reticular activated system (RAS). Researchers call it the attention center of the brain. It has many tasks but one of them is choosing what to pay conscious awareness to.

Letting your customer’s RAS work to build your business:

How to Use a Customer’s RAS to Refer Business

Referral System Example

Example of a Referral Request

When you’re talking to your customer for the first time… you can say something like, “Mrs. Jones, I only will take you on as a client if I am absolutely convinced that I can over-deliver exactly what you need.

Our business grows by word of mouth. So, we don’t stop until we achieve success together.

My business uses referrals to spread the word. And to make sure that happens I keep working until you are happy.

Of course, if you refer me that’s a positive thing and it will only happen if you are thrilled with my services.

A couple of things about that. First of all, if you refer someone to us, we won’t give you a free toaster or a trip to Mexico. We provide our clients with the best pricing possible, so we haven’t built in awards, prizes or cash back if someone refers us.

If you refer us to a colleague, it will be because of a benefit you see for that colleague by working with us.

Just like you, we won’t do business with them unless we see a clear win for them. However, we will promise you: We will treat anyone you send our way with just as much courtesy, professionalism and respect as we treat you with and of course you would never send anyone to us unless you were satisfied with the levels of courtesy, professionalism and respect we provide, would you? Of course not!

I only have one request: If we work together, may I periodically check with you to see if you are thrilled yet?”

So if this makes sense, I’ll be checking to make sure that you are happy with my service.”

If you ask in this way, you will notice your referrals increasing. Without their having to work at it, your customer’s RAS will be compelled to find friends that will benefit from working with you.

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Walmart shopping online is one of the fastest ways to get just about anything you need or want. From a birthday present to items to reorganize your home, they have practically everything and at a low price. Never before has it been so easy to shop. Instead of spending hours driving to the store, shopping, and standing in line waiting to check out, you can sit in the comfort of your home. Then when it is time to pick up your items, you are not worn out from shopping. Browsing items that may not occur to you while in the store is another big plus.

You will find that Wal-Mart has more than three thousand stores and locating one for purchase pick-up after you have purchased it online. You do not have to stand in long lines or go up and down each and every aisle in the offline stores. You simply grab a quick parking space, dash into the store and pick-up the item that you ordered from the Internet Wal-Mart shopping site.

The new program called Site to store buying is quickly becoming the preferred choice with buyers. Let’s face it. Life is busy with everyday responsibilities and careers. There is not a lot of time left over to spend hours shopping and hunting for items. To solve this problem, Wal-Mart has developed the site to store shopping option for consumers to buy the products that they want with the least amount of fuss and in the quickest amount of time.

You will absolutely love the Wal-Mart always low price guarantee. You will have security in knowing that you are truly receiving the best bargains for the products that you are buying. Wal-Mart stores are continuously rolling back their price tags on products and thus are viewed as the leader for the best bargains on items for your house, your family members and even for your lifestyle.

A huge advantage to shopping at the Wal-Mart Internet shops is the ability to do effective comparison shopping. There is virtually no other place that you can locate such so many various product selections. For example, if you ware wanting to purchase a difficult to locate item, you can more than likely select one of the category buttons on the Wal-Mart Internet shop and find exactly what you were looking for without hardly any effort at all. This is because Wal-Mart literally has thousands of products for buyers to locate exactly what they want.

Good old Sam Walton, the original founder of Wal-Mart, had insight that eventually one day his great stores would be huge stores for buyers. Bearing in mind his personal vision, Wal-Mart continues to work toward making the shopping experience for the general public to be the most handy and simplest that it can possibly be. Site to store shopping through Wal-mart provides the answer to this vision along with bargain price guarantee you are sure to find the greatest deal and even do it less time than in previous years.

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